Omnichannel

   

Achieving Omnichannel Synergy

Synergy is defined as “the interaction or co-operation of two or more agents to produce a combined effect greater than the sum of their parts”. You see it in great teams, where by working together they can achieve more than they would have done by…

The omnichannel ecosystem

Today’s consumers shop via multiple channels. You probably wouldn’t hear them describe it like that, they just see it as what they do. It is normal, they don’t do it consciously, they don’t think of the alternatives. For example, Jenny wants to make a special…

Convenience is King

Now more than ever, it is important that retailers tailor the shopping experience to provide exactly what their customers want. In-store interactions, as well as online shopping experiences, must run smoothly and be straightforward for buyers. The number one priority of businesses should be to…

Hatching a Plan to Maximise Easter Trading

Easter is associated with warm sunshine and colourful flowers in many countries, and it’s a bright time for multichannel retailers too.  The festival generates a surge in retail activity in many countries, where Easter marks a public holiday. This extra time off promotes spending in…