Mobile Point of Sale

   

How to target: Silver Surfers

The digital opportunity for retailers is greater than ever. Forbes recently published an article labeling ecommerce as ‘the great equalizer’, referencing its consistent growth figures across North America, Western Europe and Asia-Pacific. Online connectivity is also a great equalizer in terms of reaching a broad…

How to target: Millennials

By 2020, Millennials are forecast to account for £8.9 billion global spending power – but are retailers doing enough to develop their strategies for this difficult-to-impress consumer group? The generation born between 1980 and 2000, Millennials are digitally aware, technology-led, spoilt for choice, and short…