mCommerce

   

Win Millennial Customers with mCommerce

Since millennials have officially surpassed baby boomers as the largest population segment in the U.S., they have become the new battleground. Retailers are rightly turning their attention — and their mCommerce marketing efforts — to this group who, smartphones in hand, are tech savvy, highly…

How to Deliver a Sweetheart of a Deal to Mobile Shoppers

Mobile commerce (mCommerce) is finally flexing its muscle, as we all learned this past holiday season when mobile shoppers achieved their first billion-dollar day on Black Friday ($1.2 billion, to be exact). That’s a 33% jump from the year prior. Given the consumer interest in…