Loyalty Management

   

Why You Should Be Offering Your Shoppers a Rewards Program

Retailers and hospitality businesses should be offering their customers a rewards program for two fundamental reasons: firstly, consumers want recognition from the businesses they buy from, and secondly, there is a richness of data that organisations can tap into if they offer such initiatives. Today’s…

How to Launch a Loyalty Program that Really Works

For a loyalty Program that really works, retailers and hospitality firms need to think cross-channel and think in an integrated manner. Clearly there are various other components to think about when creating a loyalty campaign that you want to help increase customer stickiness, but following…

Why retailers need to bring loyalty technology in-store

Customer loyalty is changing. Tired of keeping track of physical loyalty cards and vouchers, shoppers are increasingly demanding that retailers adopt digital initiatives to incentivise and reward them. There’s no doubting that loyalty schemes remain popular with UK shoppers; around three quarters of them are…