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Why retailers need to bring loyalty technology in-store

Customer loyalty is changing. Tired of keeping track of physical loyalty cards and vouchers, shoppers are increasingly demanding that retailers adopt digital initiatives to incentivise and reward them. There’s no doubting that loyalty schemes remain popular with UK shoppers; around three quarters of them are…




Win Millennial Customers with mCommerce

Since millennials have officially surpassed baby boomers as the largest population segment in the U.S., they have become the new battleground. Retailers are rightly turning their attention — and their mCommerce marketing efforts — to this group who, smartphones in hand, are tech savvy, highly…




5 Ways To Connect With The Mobile Consumer In-store

Mobile is an essential channel for shoppers today, in the digital and physical space.  There’s an appetite to research products and make purchases whether they are commuting, sitting at their desk or even visiting bricks-and-mortar stores. Smartphones are not just an in-store distraction for shoppers;…




Bridge the Retail Channel Gap with Mobile POS

Changing consumer expectations are changing retail. A prime example is brick-and-mortar retailers enhancing the in-store experience with mobile point of sale (POS) to bring some of the “online experience” to in-store shopping. It’s easy to see why online shopping is so popular. eCommerce sites make…