Channel Integration in the multichannel world of retail is a largely discussed topic now days. With customers having the choice of multiple channels for shopping – in-store, online stores using multiple form factors of devices, retailers need to be present across all retail touch points. M-Commerce and Mobile POS technology are the latest additions to the multichannel mix and are fresh and interesting avenues for retailers to explore. Interestingly, the concept of multichannel existed long before the modern day shopping cart came to existence, its roots lie way back to the mid of 19th century. The simplest way of defining a multichannel retail is where the retailer caters to its customers via multiple channels of sales – through mail order catalogues, bricks and mortar stores, online, and via mobile technology; the latter two being the most recent, and exponentially growing channels.
Integrating all retail channels seamlessly and extending a uniform customer centric experience across channels, is one of the top most priorities among retailers. To increase revenue, retailers need to improve store traffic, convert more customers, and increase average transaction size. Retail Integration that helps to engage and retain customers to build lifetime value is the only way to be successful. Creating a culture of repeatable customer excellence requires a pervasive, unified solution that leverages every customer touch point and connects the entire retail operation—with a goal of knowing, engaging with, and serving their customers better.
Learn more about iVend Retail
The new age consumers expect a consistent, seamless, and integrated experience across all retail touch points and iVend Retail Management suite helps retailers manage their retail operations efficiently. The suite of applications provides retailers a real time view of their operations with centralized control enabling effective and faster decision-making. It helps retailers succeed in their business by providing integrated functionalities including Business Intelligence & Retail Analytics, Customer Loyalty Management, Integrated e-Commerce, Digital Passes, Promotions, Inventory Management & Planning and in-store management.
iVend Retail is ideal for both high-volume retail operations and high-service specialty stores. High volume retailers like its quick service interface whereas High service retailers appreciate the many complex special order fulfillment options, customer specific pricing, flexible kit combinations, and customized, ticket-building special messaging for the POS screen.
Retailers as well as consumers today understand that a digitized shopping cart enormously complements a physical shopping cart. Download iVend POS to experience the integrated