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Thought leadership from our team

How to target: Millennials

By 2020, Millennials are forecast to account for £8.9 billion global spending power – but are retailers doing enough to develop their strategies for this difficult-to-impress consumer group? The generation born between 1980 and 2000, Millennials are digitally aware, technology-led, spoilt for choice, and short…

Elevate Customer Loyalty to New Heights with BOPIS

Are you looking for a secret ingredient that will spark an upswing in customer loyalty? If you haven’t implemented a BOPIS retail strategy, you’re leaving a major loyalty opportunity wide open. Retailers are offering ‘buy online, pickup in store’ (BOPIS) options to strengthen customer relationships…