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Omnichannel retail in Sweden: a snapshot

Swedish retailers’ omnichannel strategies are being let down by the store, which feels ‘disappointing’ and less personal than shopping online. That’s the latest findings from a survey that iVend Retail conducted in the country in conjunction with our Swedish partner, Retail Store. Many of the…




How to target the omnishopper

It’s a liberating time to be a consumer. Converging influences like technology, social media, Wi-Fi and 3G/4G connectivity have made it possible to shop anywhere and everywhere. Theoretically, every retailer is available to them in at least one channel. This international, multi-channel scope has created…