Over the last couple of years, we’ve seen social media move from being an additional channel for forward-thinking retailers, to an intrinsic part of companies’ customer engagement strategies. Recent statistics from Yesmail suggest that 90% of retail brands use at least two social media channels,…
NEW YORK–(BUSINESS WIRE)–CitiXsys, a leading omnichannel retail solution provider, announced the promotion of Paula Da Silva to the role of Senior Vice President of Sales, Asia Pacific. Da Silva, who joined CitiXsys in 2006, has been instrumental in establishing the sales channels and respective local…
When it comes to nurturing brand loyalty, customer experience makes or breaks long-term relationships. Although there’s no such thing as a ‘perfectly designed’ customer experience, you’d have to go a long way today to find a retail brand that does it better than Apple. The…
It’s funny how in recent times the retailing mould has been broken. Once retail outlets were exclusively found in strip shopping precincts or in large shopping centres, now retailers can be almost anywhere. Besides the great online presence retailers can have, the new wave of…
It feels like the summer holidays began yesterday, yet pencil cases are already being packed and uniforms adorned for another school year. Learning shouldn’t be the privilege of the classroom alone, however; no matter how old we are, or how experienced, the world around us…
Competing in retail, in the modern age, is a challenge. In fact, the demands on a retailer today are much greater than those in years gone by. Furthermore, the impact of the internet age has changed society’s expectations where information is expected to be at…
This week, I’m going to ask you to forget everything I’ve previously said about loyalty. By this, I mean ignore – for the moment – my previous blogs, such as how can you nurture customer loyalty in a disloyal world? Why? Because I don’t want…
I have a saying. You can’t sell anything to anyone if they don’t know you exist. It’s a simple saying but one many businesses lose sight of. The role of sales campaigns in retail is important for most. Not only is it an opportunity to move stock…
If attracting customers is hard, holding onto them is even harder. Consumers are spoilt for choice in today’s multi-brand, multi-channel shopping environment, and one bad experience is all it takes for them to defect to your competitor (often permanently). In fact, it doesn’t even have…
One minute we are told the high street is dead, next, that it is undergoing a revival; only this morning, the BBC was reporting on the residents of Rutland town center looking forward to the opening of a new Lidl, because it would attract more…