Buy online and pick up in store this Christmas

How are you going to do your Christmas shopping this year? If you are anything like me, Christmas shopping is often a last minute affair with mad dashes to the local shopping centre. It doesn’t need to be that way anymore! Our omnichannel retailing environment is giving…

Growing your loyalty campaign this Christmas season

Loyalty campaigns have become a critical way to embrace your great customers and drive sale. This Christmas retailing season is a great time to kick your loyalty campaigns up a gear. No doubt you will experience increased shopping traffic through your bricks and mortar store as…

Debunking 6 Myths About Loyalty Programs

In retail today, we tend to think that shopping is easy. But with so many choices of brands, products and promises, it’s anything but easy! Take toothpaste. “Whitening. Brightening. Lightening. Spearmint. Peppermint. Natural. Organic. Travel Size. Purse Size.” With as many as 400 types of…

Understanding your customers to grow your business

I think there is no denying that the better you understand your customer, the better your business can be. Understanding your customer’s desires can occur in many ways in the retail environment. The most obvious is through staff interaction with customers, but there is a…