Debunking 6 Myths About Loyalty Programs

In retail today, we tend to think that shopping is easy. But with so many choices of brands, products and promises, it’s anything but easy! Take toothpaste. “Whitening. Brightening. Lightening. Spearmint. Peppermint. Natural. Organic. Travel Size. Purse Size.” With as many as 400 types of…

Understanding your customers to grow your business

I think there is no denying that the better you understand your customer, the better your business can be. Understanding your customer’s desires can occur in many ways in the retail environment. The most obvious is through staff interaction with customers, but there is a…

How Retail System Resellers Can Win at Omnichannel

There was a time when the only thing a retailer needed – beyond customers – was available inventory and a traditional fixed point-of-sale (POS) system. Well, those days are long gone. Today, retail is more about the customer experience, and less about the transaction. The…

Managing the Christmas Rush with Mobile POS

Retailing is about to hot up with Christmas approaching. The pressure of keeping customers happy and the sales flowing is sure to find any weakness in your business processes. One way retailers are combatting the Christmas rush is by embracing mobile POS solutions. A mobile…

Loyalty – Loving your customers

It’s a basic human desire. What? You ask. To be liked and loved. The basic aim of a retail business is to provide the goods and services that people desire. For those retailers focused on building a thriving customer base, they go further. They embrace…