A roadmap to increasing customer loyalty

Pull out your wallet and count how many loyalty cards or vouchers are in it. 4? 6? 8? That wouldn’t surprise me; more than half of us are a member of 2-4 loyalty schemes, while a quarter will own up to 9 loyalty cards. There’s…

Making each customer interaction unique

Making-each-customer-interaction-unique Marketing is not a new concept in retailing but with the rise of omnichannel, a different approach is being forced upon the industry. That change is customers’ expectations to be considered as being unique. Customers are now interacting with retailers in multiple ways. Whether it…

Moving from multi-channel to omnichannel retailing

In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through…