Moving from multi-channel to omnichannel retailing

In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through…

Omnichannel – technology or philosophy?

“Your customers are better at doing business with you than you are at doing business with them”. That was the gauntlet thrown down by Morris Pentel of the Customer Experience Foundation at last week’s Retail Bulletin Omnichannel Summit – but just how do retailers address…

3 omnichannel considerations for small businesses

While many retail experts cite e-commerce as the future of retail, bricks-and-mortar stores still have an important and constant role in what is to come for retail businesses – which should not be overlooked. Yet, as online shopping grows in popularity the pressure mounts for…

Four omnichannel marketing trends for 2016

Ecommerce is developing at a rapid pace; showing little sign of slowing down it is set to progress further into 2016 as consumers continue to demand and expect more of brands and retailers. 2015 proved to be a remarkable year for innovation, with marketers recognizing…

Omnichannel and single view of inventory – Better together

CitiXsys has released its latest report on habits, expectations and frustrations of shoppers in Australia and New Zealand. The first suggestion is the need to have a single view of inventory. purchase online and pick up in-store, or Click-and-Collect as it’s known, is a growing…

The Best Advice We’ve Ever Heard About Loyalty Programs

Why should retailers care about loyalty programs? Just like personalization, loyalty programs have also been reshaped by online shopping experiences, and a successful loyalty program can help deliver repeat shoppers, which is increasingly easier than gaining attention from new buyers to visit, browse, compare, decide…