Stop talking omnichannel and start delivering it

Are you tired of hearing the word omnichannel yet? It’s become so widely used that many media publications are looking for alternative terms to use – omnicommerce or connected retail, for example. However, for all the discussion surrounding omnichannel, the truth is that few retailers can…

Technology Transforming Retail

When you think about it, retailing is a vital industry that sustains life. Such great importance builds a highly competitive environment. In the current day, the challenge of competing in an ever increasing competitive environment has never been more critical. Advance in technology is the…

A roadmap to increasing customer loyalty

Pull out your wallet and count how many loyalty cards or vouchers are in it. 4? 6? 8? That wouldn’t surprise me; more than half of us are a member of 2-4 loyalty schemes, while a quarter will own up to 9 loyalty cards. There’s…

Making each customer interaction unique

Making-each-customer-interaction-unique Marketing is not a new concept in retailing but with the rise of omnichannel, a different approach is being forced upon the industry. That change is customers’ expectations to be considered as being unique. Customers are now interacting with retailers in multiple ways. Whether it…