Making each customer interaction unique

Making-each-customer-interaction-unique Marketing is not a new concept in retailing but with the rise of omnichannel, a different approach is being forced upon the industry. That change is customers’ expectations to be considered as being unique. Customers are now interacting with retailers in multiple ways. Whether it…

Moving from multi-channel to omnichannel retailing

In today’s digital world, it is not uncommon for retailers to trade through multiple channels. It’s almost become a mandatory accessory to have an online store associated to your physical store but at what point can you consider your retail business to be operating through…

Omnichannel – technology or philosophy?

“Your customers are better at doing business with you than you are at doing business with them”. That was the gauntlet thrown down by Morris Pentel of the Customer Experience Foundation at last week’s Retail Bulletin Omnichannel Summit – but just how do retailers address…