Mastering retail to Millennials

The world has changed thanks to the dawn of the digital era. We can argue whether it is for the better or not but we can’t dispute that the way in which society functions today versus twenty years ago is different. For those children of…

10 Traits of a Gold Medal Omnichannel Retail Strategy

Olympic season is here and it’s all about performance. When it comes to performance, the omnichannel retail model allows you to provide great customer experiences, when and how shoppers choose to engage with you. Omnichannel retail also does something else: It makes money. I recently…

The inconvenient digital disconnect

There is no denying that online shopping has really transformed retail and many household shopping habits. The biggest advantage of online shopping is clearly convenience. Convenience has been a strong driver of retail ever since the concept of trading was established but it is a…