How to lose customers and alienate advocates

Are today’s customers disloyal? Many retailers would say yes; they are spoilt for choice, and therefore the stakes for committing to a brand are much higher. However, is this lack of loyalty because the grass really is greener on the other side, or because retail…

Ecommerce – It’s not going away

When I say ecommerce Is not going away, I don’t think I need to explain myself in great detail. For those working in retail, we understand the impact that ecommerce has made in changing the purchasing habits of consumers. It can be argued that in…

In the spotlight: fashion loyalty

Never mind ‘you are what you eat’, we are what we wear. Fashion informs the way people choose to present themselves to the world and, as a result, it’s one of the more emotive retail sectors. But is this emotion being used to nurture lasting…

3 Things Shoppers Really Want from Omnichannel Retail

If you watch shoppers browsing in your retail store, it’s not always easy to tell what they want. They might move from rack to rack and back again, deep in thought — and then decide to purchase something completely different at the last minute. In…

Abbey Road embarks on retail journey with TRC and iVend Retail

Building on its legendary history with music, Abbey Road Studios – a recording location synonymous with artistry and musicianship – has adopted an omnichannel retail strategy to leverage additional revenue opportunities from global fans and shoppers. Currently a working recording studio, Abbey Road has extended its retail operations, opening a new bricks-and-mortar outlet, the Abbey…

What does customer loyalty look like in 2016

Retail loyalty is no longer about giving shoppers a better price than a rival brand. It’s not even about rewarding customers for the things they buy. It’s about complex retailers showing they understand complex consumers in order to nurture long-term relationships. If the evolution of…