Omnichannel retail in Sweden: a snapshot

Swedish retailers’ omnichannel strategies are being let down by the store, which feels ‘disappointing’ and less personal than shopping online. That’s the latest findings from a survey that iVend Retail conducted in the country in conjunction with our Swedish partner, Retail Store. Many of the…

Getting personal in-store

Without a doubt, a large focus in retailing over the past ten years has been the rise of online shopping. With all the talk you would not be mistaken for thinking that the demise of the physical store is near. But the facts show that…

How to target the omnishopper

It’s a liberating time to be a consumer. Converging influences like technology, social media, Wi-Fi and 3G/4G connectivity have made it possible to shop anywhere and everywhere. Theoretically, every retailer is available to them in at least one channel. This international, multi-channel scope has created…