Getting personal in-store

Without a doubt, a large focus in retailing over the past ten years has been the rise of online shopping. With all the talk you would not be mistaken for thinking that the demise of the physical store is near. But the facts show that…

How to target the omnishopper

It’s a liberating time to be a consumer. Converging influences like technology, social media, Wi-Fi and 3G/4G connectivity have made it possible to shop anywhere and everywhere. Theoretically, every retailer is available to them in at least one channel. This international, multi-channel scope has created…