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Thought leadership from our team

Remember, remember, it’s almost December

The dust has barely settled on Halloween and we’re already straight into Christmas trading, with retailers ramping up their marketing activities around early seasonal promotions such as Black Friday and Cyber Monday. This is a critical moment for our industry, as the people, processes and…

Debunking 6 Myths About Loyalty Programs

In retail today, we tend to think that shopping is easy. But with so many choices of brands, products and promises, it’s anything but easy! Take toothpaste. “Whitening. Brightening. Lightening. Spearmint. Peppermint. Natural. Organic. Travel Size. Purse Size.” With as many as 400 types of…