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The Winning Element this season

In the last lap towards the holiday season, the retail industry is going over all consumer trends this year to bring targeted promotions and hit campaigns to the table. All warehouses are stocked, the aisles are full with products and yet… at the end of…




Remember, remember, it’s almost December

The dust has barely settled on Halloween and we’re already straight into Christmas trading, with retailers ramping up their marketing activities around early seasonal promotions such as Black Friday and Cyber Monday. This is a critical moment for our industry, as the people, processes and…




Debunking 6 Myths About Loyalty Programs

In retail today, we tend to think that shopping is easy. But with so many choices of brands, products and promises, it’s anything but easy! Take toothpaste. “Whitening. Brightening. Lightening. Spearmint. Peppermint. Natural. Organic. Travel Size. Purse Size.” With as many as 400 types of…