Why retailers need to bring loyalty technology in-store

Customer loyalty is changing. Tired of keeping track of physical loyalty cards and vouchers, shoppers are increasingly demanding that retailers adopt digital initiatives to incentivise and reward them. There’s no doubting that loyalty schemes remain popular with UK shoppers; around three quarters of them are…

Win Millennial Customers with mCommerce

Since millennials have officially surpassed baby boomers as the largest population segment in the U.S., they have become the new battleground. Retailers are rightly turning their attention — and their mCommerce marketing efforts — to this group who, smartphones in hand, are tech savvy, highly…