iVend Retail Global Path to Purchase Survey Reveals Differences and Similarities of Shoppers Around the World
New York (February 14, 2018) — Knowing macro trends in global consumer behavior isn’t enough. Data that helps retailers understand consumers region by region is also critical to business success. iVend Retail by CitiXsys went on a worldwide search for answers in its Global Path to Purchase Survey, which uncovered different countries’ unique traits that smart retailers will consider when strategizing about how to do business in those locations.
For example, 59.8% of Australian consumers have shopped on their smartphones when at home, travelling or during free time. This number jumps to 90.4% in the Philippines, however, where most consumers access the internet via mobile phone. In addition, about 90% of Filipino shoppers have responded to offers made through social media compared to only 42% of Australian shoppers. When it comes to interest in using emerging retail technology to shop with their favorite brands, 89.6% of Filipino shoppers say they are interested as opposed to only 48.4% of Australian shoppers.
“This year’s survey report is filled with insights that can help global retailers — or retailers expanding into the global market — better understand their customers and how they prefer to shop,” said Kamal Kamakar, CEO of CitiXsys. “It also underscores the importance of adapting your business processes to provide the types of customer experiences consumers are looking for, such as engagement on social media in the Philippines or a slower adoption of emerging technologies in Australia.”
Key survey findings among global consumers include:
- About 50% take advantage of Click and & Collect/Buy Online Pickup In Store (BOPIS).
- 3% will leave a store emptyhanded if lines are too long.
- The top reason (34.5%) for online shopping cart abandonment is: “I only use it as a wish list.”
- 6% click on retargeting ads.
- 2% have responded to an ad made through social media.
The 2018 Global Path to Purchase Survey is iVend Retail’s third annual study on changing consumer behaviors and preferences. This year’s survey was conducted online in partnership with AYTM, from December 18-21 2017, polling 2,250 respondents around the world in Australia, Canada, Germany Mexico, Philippines, South Africa, United Arab Emirates (UAE), United Kingdom (UK), and United States of America (USA). Survey respondents included both males and females, ages 18+.
About iVend Retail
iVend Retail is an integrated Omnichannel retail management solution by CitiXsys that helps retailers to optimize business operations to gain more time to focus on what really matters – cultivating customer engagement and capitalizing on retail trends. iVend Retail is the chosen retail management platform for thousands of retailers in over 85 countries. Our high quality and cost-effective integrated retail solutions help retailers increase revenue, build customer loyalty, reach new customers and lower their operating costs. For more information about iVend Retail, visit www.ivend.com or email us at firstname.lastname@example.org.