360-degree loyalty programs

According to our latest research study, the ANZ shopper’s loyalty program membership rates are very high. Around 85% of Australian and New Zealand customers reported being a member of at least one loyalty scheme with around 15% of Australians being a member of five or more.

Loyalty programs have been in existence for many years but in today’s omnichannel retailing environment, challenges have arisen. However, these challenges are outweighed by the growth of opportunities for retailers.

Where loyalty programs were traditionally focused on driving sales, their main goal nowadays i
s providing a better brand experience. In doing so, they create a more “sticky” customer who is committed to their brand rather than just the outlet.

360-degree-loyalty-programs

This shift is important as customers now not only purchase from within a store but also interact online and every other combination in between. It’s up to the retailers to ensure a seamless loyalty program experience, no matter where that customer browses or purchases from.

Loyalty programs are also a great way to gain insights into your customer’s behaviour and preferences.

With multiple customer touch points and sales channels in the current retailing environment, the demand on retailers to implement effective loyalty programmes is immense.

The proven way for omnichannel retailers to manage a loyalty program is through an integrated system or a single view of customer data. The iVend Retail by CitiXsys solution delivers this through its single database design. No matter where or how your customers interact with you, use of the iVend solution ensures each module is connected to the same database and therefore keeping everything visible and up to date.

This single view of your customers provides you with a full insight into their habits and behaviours and as a result an opportunity to offer more effective and targeted loyalty programs.

Senior Vice President of Sales for Asia Pacific and the Americas, for CitiXsys, Paula Da Silva has more than 10 years’ experience in the retail industry associated with delivering innovative software solutions to mid and large sized retailers. Known for her strong track record of operational excellence and managing a global ecosystem of technology partners, Paula has been instrumental in building the iVend Retail into a global market leader in the retail industry and plays a major role in the Company’s overall performance.

Paula Da Silva