iVend Retail’s report – ‘Omni Progress: Are stores getting better at delivering connected retail experiences?’ – reveals that, despite retailers’ efforts to integrate the omnichannel experience, consumers are still disappointed by in-store encounters when compared to online. The report suggests that disconnected bricks-and-mortar experiences continue to disappoint omnichannel shoppers as;

  • 16% of UK shoppers felt that the store was outdated compared to online shopping in 2016
  • 59% of UK consumers felt that ecommerce experiences were more personal than in-store
  • 18% of UK shoppers want retailers to leverage online data to provide tailored in-store experience
  • 71% of UK consumers said they would happily share their purchasing history with a retailer
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