Implementing iVend Retail Got Easy with- A Successful Webinar Series

 

iVend Implementation Webinar series successfully concluded earlier on Friday (20/04/12).

The webinars were a resounding success with participation levels of over 90%. Spread over 5 sessions of 3 hours each, the series covered all the finer details of iVend Retail Implementation and gave the participants a complete view of the application set. Though scheduled for the APAC region, the webinar was attended by participants as west as Mexico.

The sessions ranged from installation & configuration to suggestions on how best to implement iVend Retail in different business scenarios. The sessions were extremely informative and gave the implementation consultants an opportunity to discuss implementation related challenges in a LIVE session.
The format of the webinars was such that the participants could interact with the organizer and panelists during the breaks between the sessions. The participants also interacted with a team of panelists on http://forum.citixsys.com to get detailed explanations to their queries.

Not only were the features of iVend Retail discussed at length, the sessions also covered implementation scenarios where iVend Retail is being implemented in an already implemented SAP Business One OR is being implemented together. Also covered in the sessions were topics on how best to implement iVend Loyalty and other CitiXsys Line of Integrated Retail Solutions along with iVend Retail.

The last session covered the accelerated implementation templates and other artifacts required in iVend Retail implementation. Emphasis was given to the process of handover from implementation to support so that the support team is fully aware of the application landscape when extending support to the customer.
All the participants are now trained to undertake the implementation certification test on, Successful candidates will be awarded a framed certificate valid for 2 years.
For the benefit of the partners who could not join the webinars due to differences in time zones, the recordings of these webinars will be uploaded on CitiXsys website in the next few days. We will keep you informed on when the recordings will be available.
We once again thank the participants and the organizations they represent for making this a great success. We leave you with a promise to conduct these and such sessions more often in the coming future.

iVend Analytics

Business Intelligence

iVend Analytics leverages transactional data of your retail environment to generate context-specific detailed insight which is functional & actionable

iVend Analytics– Business Intelligence for iVend Retail from utilizes cutting edge technology to offers intuitive dashboards across business functions in iVend Retail and the core accounting Business Management Application. iVend Analytics is a set of pre-packaged, shrink wrapped Business Intelligence dashboards which seamlessly plug into iVend Retail.

Utilizing associative search and in-memory processing, iVend Analytics converts data into meaningful and actionable information. It makes a business more competitive by enabling informed decision making well in time. iVend analyticsapplication runs on any browser, iPhone/iPad or any Android device

Why do we need BI tools?

  • Do you need an accurate view of costs, liabilities, risks involved in your business?
  • Do you find customer buying patterns haphazard and difficult to decipher?
  • Still wondering what is the right time to kick off a promotion or a cam
  • paign?
  • Still working out your supplier cost-effectiveness, and stocks at inventory?

iVend Analytics, enable today’s modern retailers to make smarter decisions to run a successful Retail Enterprise. iVend Analytics utilizes cutting edge technology and offers intuitive Dashboards across various Enterprise business functions. It is a powerful and flexible solution for significantly extending the capabilities of existing retail systems with simplification of complex analysis process.
This application gathers the business process data and transforms it into beneficial information to enable an organization’s strategic planning that aid in more informed decision making by the key stake holders in the company.

iVend Analyticsallows retail organizations to get the most out of iVend Retail and backend without the risk of committing to significant investments. Its components libraries assist retailers to customize and focus on characteristics of Sales, marketing and other daily functions which increase the probability of better returns, making more effective decisions leading to:

  • Accelerated Purchasing
  • Promotion & brand selection
  • Increased Sales Volume
  • Point Earn & Burn initiative
  • Store choice and price image

iVend Analytics has built a comprehensive series of sophisticated sculpting and optimized Dashboards to provide detailed insight into essential business functions such as:

  • Pricing and promotion management
  • What-if Analysis
  •  Markdowns
  • Customized Category management
  • Special price definition
  • Gross profit highlights
  • Market basket analysis
  • Customer segmentation

 Why iVend Retail analytics?

  • User-centric interactivity-Pre-built template with industry-standard KPIs and focused analytics for business discovery
  • Rapid time to value- Fast deployment & configuration with your SAP infrastructure
  • Access to business data―from anywhere on the desktop or on mobile devices

iVend Retail Analytics lead to prompt & better Decision making post evaluation, optimization and planning at store level or all across the chain  to drive better sales, margins and customer satisfaction . To know more about iVend Analytics contact us  or mail us at info@citixsys.com.

 

iVend Mobile

Mobility_Solutions

Enthused by mobile revolution, CitiXsys creates an iVend mobility application for retailers that are intuitive, easy-to-use, and highly functional to gather business from modern day consumer who is Smart, equipped and always on the move. This iVend application allows retailers to sell their products to store visitors through Mobile POS. iVend mobility solution integrates the power and functionality of a traditional POS into a mobile device that allows modern retailer to service customers anywhere on the shopping floor anytime. This enhances Customer service, iVend Mobile POS enables, store managers to spend more time on the sales floor, improving efficiency and profitability.  Our Mobility solution empowers retailers to acquire a Mobile POS On Demand! On Contact!

Need for a Mobile POS

Today’s tech savvy shoppers, expect the businesses solutions which are interactive and updated as well. Modern retailers are struggling to keep up with a consumer base that is dramatically outpacing them in the adoption of new mobile technologies. As smartphones and iPads continue to skyrocket in popularity, retailers are empowered to provide shoppers with on-demand product and store information wherever they are – including in the store.

Common issues faced by Retailers

  • Lost revenue – Due to slow-moving check-out lines,
  • Missed selling opportunities- Due to lack of Information at product Display
  • Poor customer service- Little or no information about  Product features & Promotions
  • Outdated Software Systems- Non Scalable & non mobile integration
  • High Cost of Real estate – Investment in space and hardware for increasing Sales Points

iVend Mobility Solution – Changing dynamics with Mobile POS

The Mobile POS solution is composed of a client application running on a touch-based hardware platform. This handheld “register” is connected to iVend Retail Server which interfaces with the backend enterprise data. Through this integrated solution, users have access to all core sales functionality – including customizations – accessible from Mobile Device.

Standard functionality includes

  • Biometric user authentication and security
  • Scan or manually enter items
  • View item details, including inventory
  • Cancel, suspend, delete or recover a transaction
  • Card payment using manual entry
  • e-signature acceptance on screen via stylus

iVend Retail mobility solution supports the Point of Service functionality appropriate for the sales floor, including product look-up and the Enterprise , iVend suite of Retail Application is configured delivers customizations to incorporate promotions, gift cards, discounts, loyalty programs and so on.

Benefits Of iVend Mobility solution – Retailers now leverage stronger integration of multichannel Sales

Benefits of iVend’s Mobility Solution retailers leverage stronger integration of multi-channel sales activities within the store environment. The returns begin immediately, as sales associates increase their customer interaction. Retailers realize the following benefits from their iVend Retail mobility application implementations:

  • Increased POS capacity without using valuable floor space
  • Enabled sales associates are able to serve customers, from start till end to checkout, from everyplace on the shop floor
  • Increased conversions and average tickets as associates can influence the customer and close the sale influencing the decision-making process
  • Increased customer satisfaction by shortening checkout lines and considerably reduced abandoned carts – one of the major complaints customers have with in store shopping
  • Complies industry standards for security of data and payment information
  • Gained ROI and time-to-value using the iVend Mobility solution that seamlessly integrates with your existing iVend Retail

It is clear that mobile represents an enormous change in how retailers approach store operations and consumer interactions, and retailers are waking up to the need to leverage mobile throughout everyday store operations and consumer interactions. Forward-looking retailers are using mobile technology innovatively & in unique ways to take charge of their store operations like never before, and fuel themselves into 21st century.

iVend eCommerce

iVend eCommerce is an e-commerce application allowing customers to buy products on a web portal. The application offers detailed product listings, shopping cart and payment processing functionality. iVend eCommerce is integrated with the core Retail and accounting functions and offers to extend a retailers reach to its customers by taking his business online on the Internet.

Usage of this application is not limited to retail and it can be extensively used by non-consumer based industries like manufacturers for listing their products and services.

Why do you need a eCommerce-

  • Meteoritic rise in the day-to-day usage of Internet and smartphones is compelling retailers to provide to their customers an alternate channel of shopping
  • iVend eCommerce lets you as a retailer to be located and identified easily through the Internet
  • As a retailer you can offer better deals to your customers – intuitive and attractive schemes can be run on the iVend eCommerce
  • Your store is open 24X7X365
  • iVend eCommerce extends your business beyond geographical boundaries.

iVend eCommerce offers competitive advantage to a Retailer by extending the reach of the Retailer through the Internet. iVend eCommerce is a must for the new age, ever expanding retailer. iVend eCommerce provides a completely integrated and seamless Internet storefront solution. Simplicity, Scalability, affordability, security, power and total integration with the iVend Retail software are benefits that make iVend eCommerce unique. Information and data is picked up and integrated to iVend Retail Management Suite

eCommerce Product Display

Benefits of an integrated Webstore Suite giving you the ability to manage inventory more efficiently

  • Online order Submission-Eliminates the need to re-enter orders into a separate system.
  • Integrated Backend- All orders flow into the back office database immediately after submitted by the shopper.
  • Save time in Stock transfers-Orders are fulfilled from any of your store locations or warehouse
  • Print the orders, ship the items, and confirm shipments – it’s that easy!
  • Easy to adopt , Stay Competitive, Market Smart

Seamless integration into the core accounting application enables a retailer to manager & run the eCommerce in the same way as his the brick &mortar physical stores

Why iVend eCommerce?

eCommerce for Smart fones
  • Completely Integrated Retail Solution for retailers with physical as well online stores
  • Unified system for easier manageability – make promotions in one system and activate where ever required.
  • Enhanced shopper experience- Buy online and pick from store
  • Accurate inventory management with integrated systems
  • Faster analysis for greater agility – low moving stocks in stores can be pushed online with separate promotions and much more.

Having a great eCommerce is a critical part of a retailer’s success. iVend Webstore front is an application for modern day retailer which seamlessly integrates with iVend Retail, with the tools necessary to migrate data from an existing retail POS. iVend’s proven back-end architecture and fully integrated system allows us to provide you with exclusive eCommerce features which are unique.

For more details on iVend eCommerce Contact us or write to us on info@citixsys.com.

 

 

iVend Storefront  category page

 

iVend Retail

Thousands of stores in over 20 countries run iVend Retail to manage their retail operations.

iVend Retail, a PCI compliant and SAP Certified solution, is a complete Retail Management Software, seamlessly integrated with SAP suite of Business Management Applications.

  • How do you ensure that you are not forced to run clearance sales for the excess stocks left after the festive season ends?
  • Does your retail staff know that the same SKU can be supplied from your other store when it runs out of stock in a particular store? Are you enabling your retail staff with meaningful and actionable information?
  • Wouldn’t you like to completely remove stock mismatch / pilferages and increase your bottom line?
  • Are you able to increase your revenue per customer by offering up-sells and cross-sells?
  • Didn’t you always want to run points & reward program for your customers?

If you can identify with these, you need iVend Retail – a complete Retail Management Application from CitiXsys designed specifically for SAP suite of Business Management Applications – SAP Business One, SAP Business All-In-One and SAP ERP (ECC 6)

 

Why iVend

Why iVend is different

Detailed feature list

Vertical Solution in iVend Retail

 

What is iVend Retail?

iVend Retail is an end to end Retail Management Solution that covers everything from POS to Back Office to Head Office operations. An iVend Retail setup can range from a Single Store with one POS to a complex multi-store environment with complete integration with your day to day business operations. The solution automates the entire operations, virtually eliminating paper work.

iVend Retail allows the management team at the Head Office to have complete control over data at the stores. It extends flexibility at the Head Office to setup and configure the system from one place and therefore simplifies the management of data.

iVend Retail delivers a configurable, flexible, and scalable solution that is easy to setup and implement and integrates seamlessly with SAP Business One.

iVend Retail is ideal for both high-volume retail operations and high-service specialty stores. High volume retailers will like its quick service interface.  High service retailers will appreciate the many complex special order fulfillment options, customer specific pricing, flexible kit combinations, and customized, ticket-building special messaging for the POS screen.

Head office / In-Store management

iVend Retail offers complete & deep functionality both in the store and at the Head Office. It provides the store manager total control over activities within the store and at the POS. In-Store transactions are replicated to the Head Office, allowing quick decision making without delays.

The store set up in iVend Retail is managed from the Management Console enabling configuration of Retail Enterprise/Head Office (HO) and Stores. The front end user interface remains the same irrespective of the module being set up either at the Enterprise Level or at Store Level.

iVend Management Console is installed on the Enterprise/HO and at Stores to setup the master data required to transact at the POS. The Management Console interface is also used by store managers to raise purchase orders, receive goods against purchase orders / stock transfers, stock transfer shipment to other stores / distribution center, cycle counting, requisition management, label printing, etc.

iVend is fully PCI compliant and stores the credit/ debit card details in an encrypted format in database. iVend Retail also comes with an inbuilt, fully integrated Loyalty Management module which allows creation and execution of host of loyalty plans.

iVend POS

iVend POS is fast and powerful POS application with an easy to use keyboard or touch-screen user interface. iVend POS makes transactions processing error free, easy to manage and execute for any retail operations.

iVend POS contains industry-leading configuration functions in areas such as Pricing, discounts, promotions, tender types, layaways, and returns. The POS interface can be quickly configured to display exactly the information needed by POS operators. Receipts can be customized as required with graphics and logos.

Security levels can be set for POS operations thereby requiring manager override for exceptional transactions.

 

iVend Loyalty

Loyalty Management

Loyalty Management

Today, Loyalty Programs are a norm in Retail business and also in non-consumer industries like manufacturing, and non-profit organizations. The need to be closer to the customers, understand their buying pattern and offering customers a value for their money has prompted these diverse industry segments to seriously think and deploy customer retention strategies.

iVend Loyalty, an application which is designed to significantly improve customer retention by bring them continuously back and at the same time aims to improve the customer satisfaction level. iVend Loyalty is currently integrated with iVend Retail and has capabilities to integrate with any Business Management or Retail application using the universal and platform neutral web services based APIs.

Do Retail businesses need Loyalty? The answer to this is YES, because Retail business look at

Shift – To acquire new customers
Lift - To increase the spending of existing customers
Retention – To improve the natural churn rate of customers
Profit mix – To shift spending to higher margin products

Click here to view iVend Loyalty Screenshots

Features offered by iVend Loyalty add tremendous value to any business by configuring, managing and tracking all schemes for enticing the customers and maximizing the brand value of the merchant.

HASSLE FREE INSTALLATION

Global Configuration Wizard


Intuitive Installation: The installer is designed to detect all prerequisites before starting with the actual installation process. In the absence of a prerequisite, the installer automatically installs the required components first.

Minimum User Input: Except for critical information such as database credentials, the installer performs most of the setup tasks on its own.  The user is shielded from making errors.

Smooth Un-installation: The uninstall process is as trivial as the installation process. In most cases server restarts are not required.

OUT OF THE BOX CONFIGURATION

Default Setup: The iVend Loyalty Application ships with a default configuration that is suitable for most retail enterprises. The merchant can choose to keep the default configuration pertaining to award and redeem of points and quickly go live.

Multi-Store Support: The iVend Loyalty Application offers a unified codebase even for a distributed environment which requires Enterprise and Store level setups. The application facilitates roll-out of ‘n’ number of stores through simple configuration of authorization parameters.

USABILITY & DESIGN

Loyalty Plan Historical


Wizard Based Setup: Majority of the application configuration related to setup of Loyalty Cards, Users, Redemption and Award of Points and Loyalty Plans are completely wizard driven. The features are classified based on logical modules and present stepwise screens for setting up of features and functionalities. This guided mechanism eases the pains of an end user and minimizes possibilities of errors. Moreover, the default settings are preconfigured which are generally suitable for most customers.

Context Sensitive Feedback: All screens have context sensitive help with a facility to connect to the CitiXsys Global Support center online. Each control on the screen is decorated with tooltips for ready reference of the end user. Moreover, errors encountered during any operation are displayed in a user friendly manner along with the possible resolution.

KEY FEATURES

Highly Flexible: The application is designed in a most generic manner so as to suit the requirements of most of the retailers.Loyalty Plan for Customer Special Days

Hybrid Configuration: The iVend Loyalty application is capable of awarding both points and currency using a single loyalty plan.

Multiple Plans & Plan Types: It is possible to create ‘n’ number of Loyalty Plans and run them simultaneously in the system. Plans can be transaction based or on historical transactions and can target ‘Special Days’ such as national or public holidays or ‘Special Days for Customers’ such as customer birthdays and anniversaries.

Single Sign-On: User of iVend Retail application can use the same set of credentials to log on to the Loyalty application. Users need to create a separate set of credentials for iVend Loyalty.

And …: Sliding/Fixed points ageing, intuitive, comprehensive and customer business reports, loyalty membership group management, card transfers, auto notifications etc. are some of the other features that add true value to the business.

 

Leadership Summit 2012

Participate in CitiXsys Leadership Summit 2012 in Bangkok, Thailand from 27th Feb- 2nd March 2012

CitiXsys’ global Leadership Team will gather for the CitiXsys Annual Meeting in Bangkok in February, 2012.  Key topics of discussion will incorporate areas from, Sales Enablement, Channel Enablement, LPE organization, Development Roadmap, Delivery Focus and Support Structure  as we plan and  strategize our company direction for Year 2012.  We would like to extend a warm invitation to our valued partners to join us to learn more about how embracing a vertical offering in your SAP solution suite can help you grow your business to the next level.

 

Come, Learn in Bangkok

  1. What Retailers want and how to position innovative technologies to ‘Make Profitable Retailers’.
  2. How to position CitiXsys’s iVend Retail suite based on the customer’s needs.
  3. How to implement iVend Retail and all other iVend Suite of Retail Applications.
  4. Learn about the future roadmap on our Retail technology innovations.

Our vision is to ‘Make Retailers Profitable’ through innovation and supported by our wide network of qualified partners who believe in creating a focused ‘Retail Software Practice’. Please join us and learn how.

CitiXsys Partners attendees Dates: 29th February to 2nd March 2012

Destination: Bangkok, Thailand
Venue: Pullman Bangkok King Power

Dress Code: Business Formals Wednesday thru Thursday and strictly casuals on Friday
Material: Laptops, tablets

Fees: USD$900 per Participant (Airfare not Included)

As a CitiXsys partner, you can achieve following benefits:

  1. Free sales training worth USD$3500
  2. Free implementation training worth USD$3500
  3. VMware image, product collateral etc…
  4. Participation in all conference sessions.
  5. Networking with CitiXsys teams and partner companies.
  6. 4 nights stay  from 28th (Arrival) to 3rd (Leave) with breakfast, snacks and lunch
  7. Dinner/ cocktail on 2nd March night.

 Contact your Partner Manager for more details.

 

MiniJumbuk replaces Attache with iVend Retail & SAP

Company: MiniJumbuk

Country: Australia

Industry: Retail – Home Wares

A proudly 100% owned Australian icon, MiniJumbuk has been manufacturing and selling exceptional quilts, underlays and pillows for over 30 years. Based in Naracoorte, South Australia, MiniJumbuk developed the first woollen blanket in Australia, and today continues the tradition with its emphasis on quality, innovation and craftsmanship, being committed to providing the best possible night’s sleep. MiniJumbuk quilts, underlays and pillows are available from all leading department stores and Manchester specialty shops.

Challenge

  • Improve inventory and customer management
  • Fully integrate enterprise accounting application with retail operations
  • Create gift certificates from retail system
  • Improve employee productivity and overall store performance

With its products sold throughout Australia, Europe and China, it was important for the backoffice and point of sale solution chosen by MiniJumbuk, to be robust and easy-to-use. The company began to explore the possibility of investing in a solution that could integrate their business processes and information across their enterprise. In addition, they also evaluated the possibility of acquiring a solution that could provide real time (POS) data, visibility and insight into sales numbers and help in accelerating and improving the execution of transactions. Their greatest challenge was to find an affordable, easyto-use solution that would help them manage their critical business functions across sales, financials, and operations in one single integrated system.

The main benefits that the iVend solution was perceived to provide MiniJumbuk during the review process, was its ease of use, its complete integration with SAP Business One, and its ability to recall transactions for refunds and reprinting receipts. The staffs who use the system also commented on iVend’s friendly user interface and how quickly they grew accustomed to it.

Solution: iVend Retail with SAP Business One

Benefits

  • Increased visibility across all sales and purchasing transactions
  • Intuitive solution scalable for future growth
  • Improved customer management & retention through gift cards and layaways
  • Comprehensive view of the company’s revenue, costs and inventory valuation in real-time

Previously using Attache, MiniJumbuk elected to implement SAP Business One and its integrated point of sale solution iVend Retail – which would be used at their retail outlets. The solution was so complete; there was no need to source alternatives. SAP Business One and iVend Retail offered it all. According to Angela Hahn, Finance Administrator at MiniJumbuk, iVend Retail was rolled out in exactly four days.

“Due to our location, the CitiXsys team arrived on Saturday night, and on Sunday, they began training some of the staff that were commissioned to handle this transition at MiniJumbuk. The software was loaded on either Sunday or Monday and was tested out that very day. It’s incredible but we actually went live on Tuesday,” she said.

“We needed a better system to support our company, so we went with SAP. Our retail shop also needed an easier, user friendly system which integrated with SAP so we selected iVend Retail. We are now better able to track transactions through the system and can also create gift certificates on the fly.”

Angela Hahn,
Finance Administrator MiniJumbuk

iVend Retail Certified for eSELECTplus Card on Moneris Pinpad

iVend Retail is now certified to process Card Present Transactions via eSELECTplus on a Moneris 7800 Pinpad.

Congratulations to iVend Team on the successful completion of the eSELECTplus Card Present Integration certification performed on Thursday, May 12, 2011.

Solution Description

Solution Type Value Added Reseller Solution
Solution Name iVend Retail
Solution Version 5.X
eSELECTplus API Used .NET DLL
Operating System and Platform Windows
Transaction Supported for Credit Purchase, Refund, Purchase Correction
Transaction Supported for Debit Purchase, Refund, Purchase Correction
E-Commerce Indicator E00 – Normal Presentment
POS Terminal Moneris 7800 PIN pad (DT20 v6.27 & POSPAD v3.05)
Batch Close eSELECTplus Initiated Batch Close
EMV Capability Yes

Thousands of stores in over 15 countries run iVend Retail to manage their retail operations. iVend Retail, a PCI compliant and SAP Certified solution, is a complete Retail Management Software,seamlessly integrated with SAP suite of Business Management Applications.

iVend is a comprehensive Retail Management Solution to manage Head Office, Store and POS operations. The SAP certified fail safe integration with SAP keeps the head office always connected with the store operations across the complete retail chain.

Integrated Loyalty module, Gift Card features and integration with leading payment processors & gateways allows retailers to have a 360 degree visibility of their operations spanning from Store Operations on one hand to Financial and Supply Chain on the other. High levels of scalability are brought about by latest technology, simple & intuitive interface, with robust Head Office engine backed by SAP – and industry leading business management application.

Its unique replication and integration services completely take away the constraint of being always-connected to the Internet. iVend Retail allows retailers to continue doing business even if the Internet connection between the Head Office and the store is severed.

Moneris 7800 Pinpad is Ideal for use in a variety of merchant environments, including single-lane point-of-sale, multi-lane retail and stand-alone.

Features 7800 Payment Processing Terminal

  • Compact hand-held PIN pad with CHIP card and magnetic stripe card readers.
  • Large backlit graphic display offers clear presentation of data and commands.
  • Long card swipe ensures optimal magnetic stripe card reading.
  • Compatible with the Moneris HiSpeed 6200 terminal and eSELECTplus® card present virtual terminal.
  • Multi-application functionality allows implementation as a basic or intelligent PIN pad.
  • Integrates to ECR/ PC POS environments via RS232 or USB interface
  • Backward-compatible to most Moneris POS PAD, PINSmart and SC550 environments.
  • Compliant with the current card scheme association standards for physical and logical security (i.e. PCI PED certified).
  • 32-bit processor supports powerful encryption to ensure confidential data is secure.

 

 

 

According to NRF, Spending on Food, Gifts and Apparel Expected to Increase This Easter

Not since 1943 have Americans seen an Easter fall this late in the calendar, but it seems the delayed holiday won’t impact consumers’ eagerness to spend on décor, food and even new spring apparel. According to NRF’s 2011 Easter Consumer Intentions and Actions survey, conducted by BIGresearch, the average consumer is expected to spend $131.04 on everything from candy to clothes – up from last year’s $118.60 but not quite to pre-recession levels. Total spending on Easter related merchandise is expected to reach $14.6 billion.*

“Due to such a late holiday, Easter promotions will last all spring long,” said NRF President and CEO Matthew Shay. “Though lingering concerns over food and energy prices may keep shoppers from splurging, retailers are expecting consumers to stock up on apparel, home décor and of course food and candy, a good sign leading into the much busier and important months to come.”

Food and candy will account for most of a consumer’s budget, bringing in $2.1 billion in candy sales and $4.5 billion in food sales alone. The average person will spend slightly more on each than they did last year – $18.55 on candy, compared to $17.29 last year, and $40.05 on food, up from $37.45 last year.

Many Americans will take advantage of retailers’ spring sales to buy new clothing for the entire family. The average celebrant will spend $21.51 on colorful new apparel, up from last year’s $19.03 and totaling $2.4 billion in sales. Additionally, consumers will spend an average of $9.02 on flowers, $8.00 on decorations and $6.79 on greeting cards. Children looking forward to a visit from the Easter bunny this year are in for a treat: spending on gifts will reach an average of $19.89, totaling $2.2 billion.

Department (36.6%) and discount stores (62.6%) will be the most popular shopping destinations for Easter gifts this year, though specialty stores carrying flowers, jewelry and electronic merchandise will also see their share of traffic (22.4%). Others will shop at specialty clothing stores (8.1%), online (14.8%) and through a catalog (3.5%).

“When out shopping for their Easter meals, many Americans will also be swayed by other items that remind them of warm weather celebrations, including apparel and home and garden accents,” said Phil Rist, Executive Vice President, Strategic Initiatives, BIGresearch. “While spending is expected to improve from the past two years, families are still sticking to a budget with an eagle eye on low prices.”

The survey also found that Easter’s biggest spenders will be 25-34 year-olds ($173.41 vs. $136.79 last year) and young adults 18-24 ($145.12 vs. $125.85). Thirty-five to 44 year olds will spend an average of $138.55, followed by 45-54 year olds ($122.15) and 55-64 year olds ($113.32).

About the Survey
The NRF 2011 Easter Consumer Intentions and Actions Survey, conducted for NRF by BIGresearch, was designed to gauge consumer behavior and shopping trends related to Easter spending. The poll of 8,491 consumers was conducted from March 1-8, 2011. The consumer poll has a margin of error of plus or minus 1.0 percent.

BIGresearch® consumer intelligence provides analysis of behavior in areas of products and services, retail, financial services, automotive and media. The BIGresearch Consumer Intentions and Actions® Survey (CIA™) of 8,000+ respondents is conducted monthly and the Simultaneous Media Usage® Survey (SIMM®) of 15,000+ respondents is conducted semi-annually.

As the world’s largest retail trade association and the voice of retail worldwide, the National Retail Federation’s global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com